Home Robotics 3 Societal Drivers Pushing the Adoption of Automation

3 Societal Drivers Pushing the Adoption of Automation

3 Societal Drivers Pushing the Adoption of Automation


By: Henrik Christensen, PhD


Qualcomm Chancellor’s Chair of Robotic Programs and a Distinguished Professor of Pc Science at Dept. of Pc Science and Engineering, UC San Diego, ROBO International Strategic Advisor


For over three a long time, I’ve labored with robotics and automation, intently watching the modifications and, maybe most curiously, the general public notion of the expertise.

Not way back, the general public was not paying a lot consideration to the probabilities forward. Regardless of the exponential progress occurring, it appeared that discussions about robotics, automation, and AI have been largely educational. That was…till a worldwide pandemic modified issues.

Just like the flip of a swap, our worlds have been challenged, and our cultural norms have been reworked. The workforce each bodily and mentally pivoted. Our shopper calls for have been challenged. The availability chain uncovered its weak spots. All of the whereas, technological developments continued to progress, lots of which we now have solely begun to bear witness to. We’re in fascinating instances, certainly.

These societal drivers are shifting the way in which we work, stay, and play. Additionally they affect how we make investments as each company entities and (hopefully!) as people. Let’s dive a bit deeper into components which might be driving the demand and adoption of automation in lots of facets of our lives.



The residual results of COVID-19 and the necessity to keep at house have created a labor disaster with no proof of restore. Not like the 2008 recession, we discover ourselves with a labor scarcity, not a job opening scarcity. That is particularly prevalent within the fields of producing and logistics the place the variety of unfilled roles far outpaces the unemployment charge.

What do you do when there are not any individuals to fill the roles? It’s a must to add extra automation. Each giant and small firms are investing now greater than ever in expertise to fill within the gaps. This choice is just not a alternative however quite a necessity to outlive in a tricky aggressive panorama.

One of the crucial necessary issues we will do to construct sustainable financial progress is to advertise training within the fields of producing, logistics, and the like. Extremely, many of those paths to success and profession improvement don’t require a school diploma. These are STEM roles that may usually be acquired by commerce colleges or certification packages, dramatically lowering the barrier to entry. These new positions make the most of our uniquely human administration abilities, overseeing the robots doing uninteresting, soiled, and harmful jobs.

As a professor, I’m seeing lots of my college students laced with concern over the present job market and tech layoffs. Now we have the expertise; now we simply must allow them to pursue the brand new roles being created by demand. This isn’t only a message for the re-training of college-educated college students although; that is additionally an amazing job alternative for individuals of all ages trying to develop a brand new ability set or enter a brand new subject. Within the meantime, we’ll proceed to see firms investing in expertise to fill in for the thousands and thousands of unfilled jobs. 



Covid demonstrated what large firms may do when push got here to shove with on-line supply. At present we now have come to count on a package deal on our doorstep a mere two hours after clicking “Buy.” The demand for e-commerce and speedy supply has soared for the reason that starting of the pandemic, with no indicators of slowing, creating an fascinating problem for achievement. 

Corporations each large and small don’t simply wish to get in on the motion, they NEED to. We count on to see an increasing number of automation in achievement, be it out of a again room or entrance and middle down a grocery aisle. Localized supply will even acquire traction as firms proceed within the race to maintain up.

We’ll see comparatively smaller companies getting concerned within the recreation too, with options starting from conventional automated storage to computerized packaging to cellular platforms driving round out on the ground. 

A lot of this automation is being made attainable because of robotics firms that at the moment are offering extra versatile deployment on a smaller scale by way of the minimal variety of techniques wanted. These choices may also come at an inexpensive price with simple consumer interfaces for present employees to study.

Not like the fastened, cumbersome, and costly infrastructure of the previous, enterprise homeowners don’t have to fret as a lot about making the incorrect alternative in the case of automating. Now they will use one of the best expertise for the job with out having to purchase into one specific ecosystem.

On the subject of at this time’s logistics automation, speedy achievement and the necessity to fill jobs are driving inevitable funding into tech.


Almost all of the world has just lately witnessed the gorgeous capabilities of generative AI in some form or type whether or not they’ve realized it or not. From the storm of AI portraits that swept Instagram feeds all over the place to the mainstream makes use of of ChatGPT for easy content material duties to this 12 months’s Sony “Image of the Yr.” Sure, the artist introduced that the picture was actually generated by AI. To say that we now have barely scratched the floor of what generative AI can do could be an understatement. 

We’re solely on the very starting levels of this highly effective expertise’s attain and the position it should play in our lives. Up till now, a lot of our focus has been on producing info. With the general public adoption of generative AI, we’ll begin to see our focus shift to the verification of knowledge. We used to have to take a seat down and write a narrative; now you may ask generative AI.

One main hesitation we’re seeing proper now could be across the reliability and factual nature of the fabric. Can we belief it? How do we all know that it gained’t lie? That’s the place the verification of knowledge is available in, remaining an necessary piece of the puzzle. One other enormous problem is plagiarism. How can we guarantee that the scholar’s work is authentic? How will we take care of the replication of singers’ voices? Whereas there are a lot of potential obstacles certain to emerge from using this expertise, the promise is infinite. Generative AI is absolutely going to vary how we function at a foundational stage.



These are merely three components pushing us right into a extra automated world. In my eyes, there isn’t any doubt that this adoption will generate important progress throughout all sectors of the market. The query is: how do you make the proper guess? With the ROBO index (robotics & automation) and the THNQ index (AI), buyers can acquire diversified publicity to each the builders and customers of those unbelievable applied sciences. In any case, these technological and societal modifications are only the start of how our world is altering to regulate to new consumer calls for―and the way we’re utilizing expertise to satisfy these calls for.



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