Home SEO Information Storytelling: Expertise and Parts — Whiteboard Friday

Information Storytelling: Expertise and Parts — Whiteboard Friday

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Information Storytelling: Expertise and Parts — Whiteboard Friday

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The writer’s views are solely their very own (excluding the unlikely occasion of hypnosis) and should not all the time mirror the views of Moz.

Be part of Lazarina on this Whiteboard Friday the place she discusses the vital abilities and components concerned in information storytelling. Find out about information evaluation, and information visualization, in addition to the way to talk wins and steadiness relationships with stakeholders.

Digital whiteboard showing the skills and elements of data storytelling

Click on on the whiteboard picture above to open a excessive decision model in a brand new tab!

Video Transcription

Hello there. Right now we’ll speak about information storytelling. All through historical past, we people have used tales to speak data, to cross boundaries, and to additionally relate to at least one one other. So at the moment we’ll speak about information storytelling and the way that can be utilized as a part of an search engine optimisation or a advertising and marketing guide’s position.

We will discuss concerning the 4 important parts of knowledge storytelling and the abilities that you simply want so as to create lovely information tales.

Information Science

Image showing the elements of data science

So the primary part of knowledge storytelling is information science. So information science is all about figuring out what insights you need to extract out of your information, however it’s additionally concerning the technical abilities that you simply want as a guide or a marketer so as to extract that information.

So it combines a little bit bit of knowledge evaluation. It combines a little bit bit of knowledge engineering. Nevertheless it’s all about figuring out what information you want so as to inform an excellent story.

Information Visualization

Image showing the elements of data visualization

The second part of knowledge storytelling is information visualization. So information visualization is all about figuring out the way to visualize the info that you’ve at hand based mostly on the insights that you simply need to talk.

It is also about selecting the visuals that allow you to talk the narrative that you simply need to your stakeholders higher. So this implies when you have a selected information kind, whether or not it is numeric or text-based, it means selecting the visuals or in any other case the charts, the graphs, or tables that can allow you to to speak these insights to your stakeholders higher.

mage showing that data, narrative and visuals are important in data visualization

The Narrative

Image showing that data, narrative and visuals are important in data visualization

The third part is the narrative. So the narrative is all about how do you convey insights to your viewers. What’s most necessary right here is that you simply discover ways to talk wins, the way to evoke feelings in your stakeholders, the way to possibly create some urgency with the tales that you’re saying, and in addition the way to talk the relationships between the initiatives that you simply’re engaged on and the outcomes that you’re seeing throughout the information.

What can also be crucial right here is to indicate the trigger and influence relationship between the info factors, the initiatives that you simply’re engaged on, and what the outcomes of those are.

Relationships

Image showing the elements that exist in relationships in data storytelling

The fourth part, the massive circle right here that usually individuals do not actually think about in information storytelling is definitely the relationships.

So after we speak about relationships, it is all concerning the relationships that you’ve along with your stakeholders. That is one thing that usually you will have to work on as you might be working along with your stakeholders. However what’s most necessary right here is to grasp your stakeholders. Who’re they?

What are their hidden motivations? Who’re they reporting in to? Or what’s crucial consequence for them for this specific challenge? It is also crucial so that you can know earlier than you create a report or any form of information story what success seems like for that individual particular person and how one can finest bridge the hole between the present efficiency and their best efficiency by means of the story that you simply inform.

So now that we’ve got all of those completely different abilities that you have to know, we will see the three important parts of a profitable information story, and that’s to begin with the info. We all know that the info must be correct. It must be dependable. So what’s most necessary, when you find yourself your information, is to grasp particularly whether or not there may be any sampling utilized, whether or not it is a dependable information supply, whether or not the info is full.

So these are the type of questions that you ought to be asking your self every time you might be analyzing the info that you simply need to current to your consumer. The second crucial part and what we’ve got realized is that you have to have a really compelling narrative. So the narrative is a mixture between your potential to bridge the gaps between the info and the initiatives that you simply’re engaged on.

Nevertheless it’s additionally a mixture between who you might be reporting in to. So relying on who your viewers is, your narrative is probably going going to alter though you might be reporting the identical information. The third part is definitely the visuals that you’re going to use. Each time you might be selecting visuals, all the time take into consideration whether or not that is essentially the most applicable approach to current the knowledge that you must that individual viewers, as a result of though typically you may favor to current to the viewers in a sure means, like for instance, as an illustration, a dashboard, that may not be the best vessel for this information and for this narrative for the actual particular person.

Each time you might be selecting your visuals, it is crucial not solely to consider the platform the place you might be storing your experiences and the way you might be constructing them, however it’s additionally necessary to consider whether or not you might be selecting essentially the most applicable graphs and charts so as to assist the viewers perceive shortly what the specified actions after the report must be.

So every time you might be eager about your information, your narrative, and your visuals, click on on the hyperlink throughout the weblog put up as a result of there might be a guidelines there that can assist you by means of completely different questions on the way to finest set up these three components once you’re constructing your information story. With all of that, we’ve got lined a lesson for information storytelling parts and abilities that you have to succeed.

Additional assets:

Youtube Video: Telling Tales with Information – What’s Information Storytelling and The best way to Implement as a Advisor

Half 1: Newbie’s Information to Information Storytelling for Digital Advertising and marketing Consultants and Analysts – Parts, abilities, and parts of action-provoking information tales.

Half 2: Six Sensible Methods to Implement Information Storytelling in Your Consulting – Actionable examples, ideas, and finest practices for implementing information storytelling.

Video transcription by Speechpad.com

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