Home Apple Tim Prepare dinner calls AI ‘completely essential’ to Apple merchandise

Tim Prepare dinner calls AI ‘completely essential’ to Apple merchandise

Tim Prepare dinner calls AI ‘completely essential’ to Apple merchandise


Apple has been conspicuously quiet about its plans for synthetic intelligence, at the same time as rivals like Google and Microsoft made headlines touting the most recent tech buzzword. However CEO Tim Prepare dinner leaped to his firm’s protection Thursday, declaring that AI is already utilized by many Apple merchandise.

And he additionally listed upcoming software program and providers that wouldn’t be attainable with out machine studying and AI.

Tim Prepare dinner opens up (barely) about Apple and AI

The launch of OpenAI’s ChatGPT late final 12 months launched the world to generative synthetic intelligence — and set off an arms race of types. Google, Meta and others rushed to match the expertise.

However Apple hasn’t made AI-related headlines, principally as a result of it hasn’t launched a direct rival to ChatGPT. However Prepare dinner set out in a convention name with analysts and main traders Thursday to make it clear that his firm isn’t behind the curve on AI.

“We view AI and machine studying as core elementary applied sciences which might be integral to nearly each product that we construct,” mentioned Prepare dinner.

He went on to offer examples of upcoming and current Apple software program and providers that depend upon AI.

“If you concentrate on WWDC in June, we introduced some options that shall be coming in iOS 17 this fall, like Private Voice and Reside Voicemail. Beforehand, we introduced life-saving options like Fall Detection and Crash Detection and ECG ,” mentioned Prepare dinner on Thursday. “ None of those options that I simply talked about and lots of, many extra could be attainable with out AI and machine studying. And so it’s completely essential to us.”

Apple on the generative AI bandwagon, too

The Apple CEO gave the analysts assurances that the generative AI revolution isn’t occurring with out Apple noticing.

“After all we’ve been doing analysis throughout a variety of AI applied sciences, together with generative AI, for years,” he mentioned. “We’re going to proceed investing and innovating and responsibly advancing our merchandise with these applied sciences, with the objective of enriching individuals’s lives. And that’s what it’s all about for us.”

However Prepare dinner stopped wanting revealing specifics about any of the as-yet-unannounced AI-related merchandise in growth at Apple.

“As you recognize, we are likely to announce issues as they arrive to market and that’s our M.O. and I’d like to stay to that,” mentioned the chief.

Rumor has it the corporate already developed its personal generative AI chatbot, supposedly dubbed “Apple GPT,” that’s similar to OpenAI’s ChatGPT. It’s for worker use solely, however the expertise behind it allegedly improved the corporate’s purposes and providers, together with Siri and Apple Maps.



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