Home SEO What Is an search engine optimization Rating & How Do You Test Yours (For Free)

What Is an search engine optimization Rating & How Do You Test Yours (For Free)

What Is an search engine optimization Rating & How Do You Test Yours (For Free)


An search engine optimization rating is a metric given by an search engine optimization instrument to offer you an thought concerning the well being of your web site concerning search engine optimization. The precise that means will differ relying on which instrument you employ. However usually talking, it refers back to the technical search engine optimization well being of your website.

Having technical errors in your web site can considerably influence how your website performs on the search engine outcomes pages (SERPs). Subsequently, you’ll need to guarantee your website will get the very best search engine optimization rating doable. The extra technical points your website has, the decrease your rating will be. 

By monitoring your search engine optimization rating, you’ll be able to perceive which areas of your website want enchancment.

Learn how to test your search engine optimization rating for free?

Ahrefs has a devoted instrument referred to as Website Audit that can be utilized without spending a dime as a part of Ahrefs Webmaster Instruments

Health Score, via Ahrefs' Site Audit

Ahrefs’ Well being Rating is the share of inside URLs in your website that don’t have errors. 

We take the variety of inside URLs with out an error, divide it by the entire variety of inside URLs, after which multiply it by 100 to get a share.

You can begin by making a free Ahrefs Webmaster Instruments account.

Ahrefs Webmaster Tools

When you’ve created your account, you can be taken to your dashboard. From right here, go to Create > Mission. You’ll be requested to import your tasks from Google Search Console. 

Importing projects from GSC


You may also add your tasks manually, verifying possession through DNS document, HTML tag, or HTML file. However a GSC import is the simplest, so we’ll use that instance right here.

You’ll be requested to attach your Google account and choose which tasks you need to import.

Option to import projects in Ahrefs' Site Audit

As soon as imported, your mission can be added to your dashboard. Earlier than you run your first audit, take into account adjusting among the settings. To take action, click on the three dots within the right-hand nook of the mission and choose “Edit settings.” In settings, head to Website Audit.

"Edit settings" option in Ahrefs' Site Audit

The primary setting you’ll be able to alter is the audit schedule. You’ll be able to customise the audit frequency to your wants by working each day, weekly, or month-to-month audits. 

Customize crawl schedule in Ahrefs' Site Audit

You probably have a big web site, you need to head to the “Crawl settings” and alter the crawl limits. Initiatives mechanically have a most crawl restrict of 10,000 pages, however you’ll be able to alter this as you want.

Adjusting crawl limits in Ahrefs' Site Audit

You’ll be able to add a Google API code in order that Website Audit can retrieve the Core Internet Vitals utilizing Google’s PageSpeed Insights. 

Importing Core Web Vitals

From right here, you’ll be able to run your first crawl. Our instrument crawls all of the pages it finds in your web site—then gives an general search engine optimization well being rating, visualizes key knowledge in charts, flags all doable search engine optimization points, and gives suggestions on how you can repair them.

Website Audit considers a number of totally different features when on the lookout for inside errors, together with:

As soon as the instrument has completed crawling your website, you can be taken to an audit overview that reveals your web site’s Well being (or search engine optimization) Rating.


With a paid Ahrefs account, you may also see the search engine optimization rating of different web sites. This may be extraordinarily useful for freelancers doing preliminary assessments of a possible consumer or for somebody seeking to buy a website.

Learn how to enhance your search engine optimization rating

To enhance your search engine optimization or Well being Rating, you could deal with any errors your website has. You’ll be able to see all the issues your web site at the moment faces within the “All Points” tab within the left-hand menu. 

List of issues, via Ahrefs' Site Audit

Points have a color-coding system that signifies their significance. Errors are marked in pink, warnings in yellow, and notices in blue. You need to repair as many of those as doable, however errors are an important.

Whenever you click on on an error, you can be taken to a breakdown of the problem. This could embrace the URLs that the problem seems on, in addition to different metrics corresponding to whether or not the web page has natural visitors, if it’s indexable, and so on. 

SEO issue breakdown, via Ahrefs' Site Audit

As Ahrefs is devoted to serving to you enhance your search engine optimization as a lot as doable, there’s additionally a “Why and how you can repair” button for every situation. This may open a pop-up that explains the problem intimately and advises how you can repair it. 

"Why and how to fix” option for 404 pages, via Ahrefs' Site Audit
An instance of the “Why and how you can repair” choice for 404 pages.

You’ll be able to work your means by way of fixing any points you’ll be able to. Nonetheless, in case you are much less skilled and have very technical points, corresponding to localization issues or points with schema markup, then you might need to discover an inexpensive search engine optimization service supplier to assist you. 

Ceaselessly requested questions concerning the search engine optimization rating. 

What elements contribute to an search engine optimization rating?

There are a variety of errors that Ahrefs’ Website Audit takes into consideration when calculating your Well being Rating:

  • Crawlability points 
  • Duplicate content material (canonical points)
  • Localization points (hreflang issues)
  • HTML tag points (a number of meta, title, and H1 tags)
  • Issues with sitemaps
  • Robots.txt points
  • Damaged or lacking inside and exterior hyperlinks
  • Damaged JavaScript
  • Damaged photos and enormous photos

What is an effective search engine optimization rating?

Any rating over 80 could be thought of “good,” that means 80% of inside URLs are error-free. In case your website has a rating above 90, that is thought of “wonderful.”

Why is an effective search engine optimization rating necessary?

Monitoring your search engine optimization well being may give you a complete understanding of how technically sound your web site is. 

Having a wonderful search engine optimization rating means your website is freed from technical errors which may be hurting its efficiency in search engines like google and yahoo.

Does an search engine optimization rating matter for rating?

Sure and no. Google doesn’t take any third-party metric into consideration as a rating issue. So having a prime search engine optimization rating doesn’t all the time imply your rating will enhance. 

Nonetheless, Google does use its personal algorithms that take into accounts among the elements that contribute to your search engine optimization rating. Subsequently, in case your search engine optimization rating could be very low, it’s probably the problems affecting your rating can also be affecting your positioning and even blocking your pages from displaying up in search outcomes.

How can I test my search engine optimization rating for free?

Create a free Ahrefs Webmaster Instruments account and add your web site as a mission. From right here, you’ll be able to run month-to-month, weekly, and even each day website audits as it’s essential to test and repeatedly monitor your search engine optimization rating. 



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